Michelle's+Local+History+Project

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==Learning Activity 8-B-1: Local History Project==

View the link below. This is my project: a unit using local and national primary source content for student analysis of media.

This is a lengthy unit. To follow through the entire unit, begin with the top tab at the left (welcome) and work your way across to the top tab at the right (conclusion).

Students can not access YouTube content at school, but I can show it on a big screen from my teacher computer. This is good, since there is no control over comments on YouTube. Students will only be allowed to see YouTube content with comments hidden, in full-screen mode, facilitated by the teacher.

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==Learning Activity 3-D-2: Local Documents, Data, and Cartoons==

I've included a combination of local (PA) and national here:

[] Cartoon: the tobacco industry and kids. Part of the goal of this units is for students to demonstrate media awareness. This includes the ability to recognize common media sales tactics and to separate fact from opinion. This cartoon shows the tobacco industry functioning like the witch from //Hansel and Gretel// to lure in children. One of the things we discuss is who the audience for an ad is. We talk about Joe Camel and the Kool penguin.

[] Cartoon showing Joe Camel and the Kool Penguin out of work (along with the Marlboro Man). This cartoon provides an opportunity for children to discuss why these characters are now “unemployed.” What was unethical about their marketing campaigns?

[] (NOT a primary source, just for my information). Federal trade commission for kids.

[] This file provides data on fast food restaurants and how the market to different age groups of children. It also provides information on what product times are marketed to which groups. It also provides a child to adult ratio for ad targeting for different food types. This would be very useful for students to explore if different restaurants advertise healthy options on their menus more for adults or children.

**Data Source-Types of Food Advertised to Children as Percentage of Advertising Food to Children ** Image Caption: Food groups represented within the sample Article Title: A thematic content analysis of children's food advertising. Source: International Journal of Advertising, 2007, Vol. 26 Issue 3, p357-367, 11p, 2 Graphs Graph; found on p360 Image Type: Graph  As a class, we can discuss if what is advertised to children represents appropriate food choices. This is an excellent example of whether or not students should “trust” advertisements to be as “good for them” as they may seem.

[] This is a Pennsylvania “advertorial.” As a “document” example, it provides students with the chance to see an ad that has a local connection. It deals with nanotechnology. In addition, these students can begin to discuss the consequences of advertisements that pretend to be legitimate articles. [] This is an advertorial promoting Marcellus shale drilling, a very hot topic in our area. Students can discuss the same issues that are presented in the first advertorial listed. Issues to consider include the awareness of author bias in all advertorials, which does not fully negate the potential accuracy of facts.

Learning Activity 4-D-1: Local Photos and Posters
[] This is a famous war bonds advertisement (poster). I wanted to include it, because it is an excellent example of how children are used as motivators in sales for adults.

[] This photograph of children on a playground can be used to engage children in a discussion of how children's leisure activities have changed over time. [] Photograph of a child shopping with her mother (50's era) for groceries. They are dressed in identical dresses. Shows how children learn to buy things. Here is another photo to a comparison and contrasting with the first: []. This one is a boy an his father shopping. This is an excellent comparison of photographs to discuss stereotyping in shopping and advertising. I realized on excellent way to evaluate advertising in a way that was local and also spanned a wide range of years was to explore advertising for Hershey's chocolate! Hershey, PA is only about a half an hour from our school. [] This ad/poster shows how different children look by the 80's and demonstrates a celebration of diversity. In fact, Hershey's runs its own archive: []. This was a very exciting find, and it has finally given me the local connection I needed in a way that is already largely online.

[] Photograph of the original Reeses peanut butter cup. [] Old Hershey's coca ad. [] Hershey's community archives photo stream--all KINDS of great things here. :)

[] Archival image collection of Hershey’s ads.

4-D-1 Application
 * All of these photos and posters can be used to discuss how children's lives have changed over time and how advertising has changed to follow them. We can discuss how advertising reflects the standards of the day, in a way that is propagandistic and filled with appeal. We can discuss how the concept of "what appeals to children and parents" changins with time as well. This will help enable children to identify the persuasive elements in modern advertisements.**

==Learning Activity 5-D-1: Local Audio and Music==

The following four audio clips are from the album, //Old Time Radio Commercials//, Big Eye Records, 2008. The album can be found at []. I purchased the album in its entirety, though individual radio advertisements can be listened to for free right on the sales page!

media type="file" key="70 - Hershey - The Great American Chocolate Bar.mp3" width="240" height="20" This audio clip presents the Hershey's famous jingle. Children will enjoy analyzing this for its advertising elements while exploring local history. This one might be worth listening to with a Hershey's Kiss in hand! media type="file" key="30 - Cheerios - Cheerios Kid And The Dragon.mp3" width="240" height="20" This audio clip presents a Cheerios ad aimed at children that focuses on how Cheerios make the children healthy and strong. We could compare this ad to modern ads that are geared toward children's cereal. Children can explore whether or not health appeal is a valid form of advertising for children now as it was in the past. media type="file" key="101 - Nestles - N-E-S-T-L-E-S.mp3" width="240" height="20" This is an ad for Nestles. Childre could both compare this ad to the Hershey's ad and also to the B-O-L-O-G-N-A Oscar Mayer ad. Do children today find ads that spell things out to be appealing as they were once thought to be. This ad refers to Nestles as an "energy drink," long before our current concept of energy drinks! This would make for an excellent comparison to modern energy drink commercials. media type="file" key="106 - Oscar Mayer - B-O-L-O-G-N-A.mp3" width="240" height="20" This is an ad for Oscar Mayer Bologna. Children can compare this to the Nestles ad and decide if ads that spell things out are as appealing today to children as they once were. In general: children can use the NARA form of audio analysis to analyze the different radio commercials shared above. Children will identify elements of advertising used to persuade or appeal in these commercials. Students can do a compare/contrast of the Hershey's and the Nestles ads.

[]# <- This sheet music "Little Good for Nothing's Good for Something After All" talks about a girl who was shunned and teased as a child but who had shown everyone how good she was when she joined the Red Cross and went overseas. This is a good example of war propaganda that can be relevent and understood even by children! Children can analyze what human drives this appeals to.

==Learning Activity 6-D-1: Local Video and Maps==

For video this week, I made a point to select video commercials. Since this is one of the primary forms of advertising experienced by children, I felt it would be more useful than home-made videos (and more relevant to my unit!).

[] This is a commercial for Shippensburg University, the university that hosts our laboratory school. In particular, we will analyze this commercial for its use of word play/manipulation in advertising.

[] This is a Hershey’s commercial from the 1980’s. It represents an example of the “sponsored by” kind of commercial. However, in this commercial, Hershey’s is sponsoring an animated educational clip on the constitution. Students can explore whether connecting a product to something educational can make it seem more wholesome or beneficial. They can also analyze the use of famous characters (human or cartoon) to sell products.

[] This is a Hershey’s Special Dark commercial. Students can analyze who the target audience is for the advertisement (adult women) and contrast it with child-focused advertisements.

[] This is a Hershey’s advertisement from the 1980s. Students can analyze how this appeals to kids by focusing on the experiences of celebration, time with parents, and national pride.

[] This commercial focuses on young adults/families. It is an example of using music stars to sell products.

[] Hershey’s commercial that portrays the candy in a human way. A good example of this kind of advertisement for children to evaluate.

[] This is another example of humanized food: I’ll stop the world and melt with you. Does it make people want to buy chocolate when they see chocolate people walking around?

[] Sample of an advertising map.

[] This is an old advertising map. Students can see the use of advertising maps over time.

[] Hershey Park Map. The Hershey’s map is not only an advertisement in and of itself; it is the representation of an entire theme-park advertisement. With this, students can discuss how sponsored activities, events, and other entertainment venues can be massive advertisements.

Additional Notes and Resources
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